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If you’re interested in radio, and believe in the inherent power of "the ear" as an agent of transformation, you’ve come to the right place.
Research
SchardtMEDIA Format Insights
Mapping Public Radio’s Independent Landscape
Research: Mapping Public Radio's Independent Landscape – Announcement
SchardtMEDIA has been named as one of fourteen (14) recipients of funding support for new initiatives from the Corporation for Public Broadcasting (CPB). With Research Partners George Bailey and investor-partners KCRW, MPR, PRI, and WGBH, SchardtMEDIA will undertaking groundbreaking research to chart the public radio’s "independent landscape." Following is the official announcement from CPB.
CPB Funds Projects To Expand Public Radio’s Editorial Strengths, And Services To Local Communities
14 projects to receive funds totaling $4.3 million from Public Radio Competitive Funds
For Immediate Release: April 1, 2003
Contact: Jeannie Bunton, jbunton@cpb.org, 202-879-9687.
WASHINGTON, DC, April 1, 2003 - A new mid-day newsmagazine from National Public Radio (NPR), expanded Capitol Hill news coverage, and more chapters in the history of R&B are among 14 projects to be funded by the Corporation for Public Broadcasting through its Public Radio Public Service Competitive Funds.
“More and more Americans are turning to public radio for high-quality breaking news, analysis and cultural programs,” said Robert T. Coonrod, CPB President and CEO. “With programs like the ones we are funding today, public radio will continue to live up to the public's very high expectations for content, quality and diversity.”
CPB will provide $1.8 million to help NPR develop and launch a mid-day newsmagazine, its first offering of a nationally produced newsmagazine program for this underserved time period. The hour-long broadcast will provide breaking news coverage, comprehensive domestic and international reporting and a mix of diverse voices and viewpoints in a daily exploration of American ideas, beliefs and behaviors. It will originate from NPR West, NPR's west coast production facility located in Los Angeles.
CPB also will grant $230,000 for the creation of a Capitol Hill radio unit to supply public radio stations with localized coverage of Congress. This new approach, led by award-winning print and broadcast journalist Melinda Wittstock, is expected to make congressional coverage affordable to local stations, and will offer a hometown viewpoint that will make national and international policies more relevant to local audiences.
The Corporation will grant Washington, DC-based independent producer Alexis Gillespie $150,000 in second season funding for Let the Good Times Roll. Gillespie will create 13 new hour-long programs for the series, which explores the history of R&B, the post WWII African-American music that became rock and roll and fostered social change. Soul singer Jerry Butler will host the series.
Through the projects announced today, CPB is helping public radio build on its editorial and operational strengths to serve 26 million loyal listeners and to attract new ones.
Other national projects to be funded include:
Public Radio Collaboration 2003: Democracy in America, Minnesota Public Radio (Minneapolis, MN) - With CPB support, a group of station, network and independent producers along with national and international partners last year created a new programming model that immerses public radio listeners in coverage of vital national issues. The model brings public radio's vast editorial assets (news reports, features, call-in programs and documentaries) to bear, covering a single topic of national significance over the course of a week. The Collaboration will focus on "Democracy in America" with a week of special coverage exploring the health and vitality of our democracy. This new funding will help the collaboration refine its model and test a self-financing mechanism built upon a fund-raising collaboration. $385,000
Hearing Voices 2003 - Tundra Club (Bozeman, MT) - CPB will provide funds to this consortium of leading independent producers (Jay Allison, Andre Codrescu, Sarah Vowell, Larry Massett, Ginger Miles, Tom Lopez, Nancy Updike, Barrett Golding, and Scott Carrier) to create up to 80 five-minute documentary-style segments to air on established programs and as a series of stand-alone specials. Some of radio's top producers will weave first person narratives of everyday people, their stories and memories to document how Americans openly share and accept multiple viewpoints. $375,000Despues de las Guerras / Central America After the Wars - Gracias Vida Productions (Austin, TX) - Between 1980 and 1990, more than one million Central Americans fled to the United States to escape political instability and repression. Veteran producer Maria Martin will produce 26 pieces - to be distributed via NPR's Latino USA and Radio Bilingüe's Línea Abierta - to inform both English- and Spanish-speaking public radio audiences about the continuing impact of the civil strife that rocked Central America 20 years ago. $331,619
American Sound Portraits 2003 - Sound Portraits Productions (New York, NY) - Award-wining producer David Isay, known for his cutting-edge audio profiles of men and women surviving in the margins of society, will create two half-hour documentary specials as part of the American Sound Portraits series broadcast on NPR's All Things Considered. Told with care and dignity, the works depict the lives of Americans who are neglected or misunderstood in their communities. The funds also support the creation of extensive Web content and outreach. $150,000
In Their Own Words - David Schulman (Takoma Park, MD) - This series of first-person features about touring musicians will provide listeners direct ways to experience music from diverse traditions. The project will reach national audiences through NPR newsmagazines and local audiences through stations in cities where talent will perform live. $118,352
OchoTEEN - Melissa Giraud (Cambridge, MA) - Melissa Giraud, a teacher turned public radio producer, will weave archival recordings, stories and letters from her first 4th grade class of mostly Mexican-American children, with contemporary audio from the same students who now are 18 years-old. The limited, short-form radio documentary series will reveal individual stories about fitting in and growing up in America. $93,506
Radio Tag - David Miller (New York, NY) - Funds to produce four eposodes and a companion Web site for a pilot featuring the interrelated stories of real people. Reminiscent of "serial radio," each Radio Tag episode will relate to the one that came before it to create a compelling linear story. $80,000
CPB also is investing in four projects to help stations expand their services to new audiences, refine their fundraising and on-air promotional practices, and explore new models of network-station-producer relationships.
More Channels, More Service - Public Radio Capital (Englewood, CO) - Public Radio Capital, a non-profit organization that provides financial and business-planning services, will work with interested stations to prepare them for the opportunity to add spectrum, making it possible to extend, diversify and enhance their services to local audiences. Twelve stations will be selected from those that express interest in participating. $254,625
Public Radio Individual Giving Quarterly Performance Index - Target Analysis Group (Cambridge, MA) - Target Analysis Group, a leader in examining fundraising data, will provide a "near real time" assessment of key performance indicators to help stations refine their fundraising practices. $223,925
Mapping Public Radio's Independent Landscape - SchardtMEDIA: (Boston, MA) - Funds for a study, based on research conducted with Walrus Research and Craig Oliver, to provide the public radio system with a clearer view of how independent producers serve listeners. The research will inform new models of service within the programming landscape. $50,000
On-Air Program Promotions Insight Study - Eric Nuzum (Kent, OH) - Funds to conduct research and analysis on the effectiveness of on-air program promotion tactics. Results will be shared with producers and station personnel to help improve operations. $10,575
CPB, www.cpb.org is a private, nonprofit corporation created by Congress in 1967, develops educational public radio, television and online services for the American people. The Corporation is the industry's largest single source of funds for national public television and radio program development and production. CPB, a grant making organization, also funds more than 1,000 public radio and television stations. ###
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