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If
you’re interested in radio, and believe in the inherent power of
"the ear" as an agent of transformation, you’ve come to
the right place.
Essays,
Reports, & Presentations
-
Musings on the Margin
-
Live Chat with Sue Schardt
-
Managing Change
- Independents in Radio
- The Allegheny Front
- New Media
- Commercial Radio Talk
- Broadcasting's
Shifting Landscape
-
The Radio is Listening
- Core
Comparison
- Listener Choice Radio
- Core Audience in Perspective
- Shared Stories, Shared History
- A Prayer
Essays: Format Comparison
Public Radio Vs Commercial Radio Core Audience
| Rank | Format | Percent of listener/diary keepers that are core ("P-1") to the format |
| 1. | Urban | 47% |
| 2. | Country | 43% |
| 3. | Talk | 42% |
| 4. | Soft AC | 41% |
| (tie) | CHR/Rhythmic | 41% |
| 6. | News/Talk | 40% |
| 7. | Alternative | 39% |
| (tie) | Spanish (All Formats) | 39% |
| 9. | Urban/AC | 37% |
| 10. | NAC/Smooth Jazz | 36% |
| (tie) | CHR/Pop | 36% |
| Average of Commercial Formats | 36% | |
| 12. | Commercial Classical | 34% |
| (tie) | AC | 34% |
| 14. | Rock | 33% |
| (tie) | Sports | 33% |
| (tie) | Adult Alternative | 33% |
| 17. | Public Radio (All Formats) | 32% |
| (tie) | Oldies | 32% |
| 19. | News | 30% |
| Classic Rock/'70s | 30% | |
| 21. | Active Rock | 29% |
| 22. | Hot AC | 28% |
| 23. | Modern AC | 27% |
Sources:
Commercial Formats: "America's
Top Stations: A Format Profile," The Arbitron Company. Fall, 1996 Survey,
Persons 12+, Monday through Sunday.
Public Radio: Audience Research Analysis, Estimated Industry Average Based on Data from 1992 to 1998, David Giovanoni, September 4, 1998.
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